Journal on Strategic Marketing for Score - myassignmenthelp.com

Question: Discuss about theJournal on Strategic Marketingfor Attractive Score. Answer: According to Meidan, Moutinho Chan (2015) one of the tools that is used for evaluation of alternatives set of strategies is Quantitative Strategic Planning matrix. It gives details of all the earlier stages in a very good way so that score of numerous strategies can be calculated. QSPM is the third stage of the process of formulation of strategy for any organization, which is also known as Decision stage, it is also the final stage of the entire process. One of the best features of QSPM is that is that it does not make the strategist to put any data or information based on assumption, it takes information from stage one which is the input stage and stage 2, that is the matching stage. The basis of the Input stage is EFE Matrix., IFE Matrix and CPM. Stage two consists of the TOWS matrix, SPACE Matrix, BCG Matrix, Grand Strategy Matrix. QSPM combines the thought process of the managers through the help of analytical process so that they can implement the best strategy for the success of the Organization (Meidan, Moutinho Chan, 2015). As per the format of QSPM there are four primary columns in QSPM, the left column consists of the main internal and the external factors that are also similar to EFE and IFE matrix weight column. The column adjacent to the first column consists of the relevance of each of the factors which is generally represented through numeric value. The very next column is for the attractive column, in this column the score is assigned to the key factors that based on the priority. The fourth and the last column is for Total Attractive score, which is calculated by multiplying importance of each factors, weight, and Attractive Score (David et al., 2017). References David, M. E., David, F. R., David, F. R. (2017). The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing,25(4), 342-352. Meidan, A., Moutinho, L., Chan, R. S. (2015). Marketing Effectiveness Index (MEI)-Tool for Strategic Marketing Planning. InProceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference(pp. 480-485). Springer, Cham.